The margin is tight.
The election is right around the corner.
You can’t afford to target the wrong voter.
You’ve knocked doors that were never going to open. Sent mail that didn’t move a single vote. Built targeting universes from data that couldn’t tell you what you actually needed to know.
It’s not your fault. The data hasn’t caught up to how Arizona votes.
Arizona has more independents than Republicans or Democrats. But most of them aren’t persuadable — they’re partisans who just don’t like the label.
The electorate changed. The old methods didn’t. We built something that did.
We track actual primary participation across cycles — not registration, not models. That tells us who’s really persuadable and who decided years ago. Smaller universe. Higher yield. Less waste. More wins.
In 2024, our models correctly identified the outcome in every competitive Arizona legislative race.
2026 Cycle
AZ-01 · AZ-04 · AZ-06
LD-2 · LD-4 · LD-9 · LD-13 · LD-16 · LD-17 · LD-19
Arizona changed. Your targeting should too.