Free Monthly Intelligence
The Margin Report
Arizona’s persuadable voters — who they are, where they’re moving, and what’s reaching them.
Once a month, we publish a short intelligence brief on the voters who actually decide
competitive Arizona races. No fluff. No sales pitch. Just analysis you can use.
Each issue includes:
- District-level persuadable voter trends
- Local issue tracking tied to swing precincts
- Registration and turnout shifts worth watching
- Field observations from Arizona’s competitive races
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Used by consultants, campaign staff, and political professionals tracking Arizona.
What to Expect
From a recent issue:
“In AZ-06, Gold voters in Casa Grande precincts are showing elevated engagement
with water reliability coverage — a signal that economic messaging alone may
underperform in Pinal County’s western edge. Campaigns prioritizing this universe
should test utility-focused language alongside cost-of-living frames.”
This is the kind of signal we surface every month — specific, actionable, Arizona-focused.
Who This Is For
- Campaign managers tracking persuadable voter dynamics
- Political consultants advising Arizona races
- PAC strategists allocating independent expenditure resources
- Researchers and journalists covering Arizona politics
The voters who decide Arizona’s close races aren’t hiding.
They’re just not where most campaigns are looking.