Arizona has more independent voters than ever. But most targeting still treats “independent” as a proxy for “persuadable.” It’s not. The majority vote the same party every cycle — they just don’t like the label.

FourthVoter tracks behavioral signals — which party’s primary a voter chooses, across cycles — to separate genuine swing voters from partisans in disguise. The result is a smaller, higher-yield universe: fewer doors, better doors.

We built tiered contact lists for Arizona’s competitive Congressional and Legislative districts. PLATINUM voters get doors. GOLD gets phones. SILVER gets mail. Every contact dollar matched to actual persuadability.