Margin Report

Free Monthly Intelligence

The Margin Report

Arizona’s persuadable voters — who they are, where they’re moving, and what’s reaching them.

Once a month, we publish a short intelligence brief on the voters who actually decide
competitive Arizona races. No fluff. No sales pitch. Just analysis you can use.

Each issue includes:

  • District-level persuadable voter trends
  • Local issue tracking tied to swing precincts
  • Registration and turnout shifts worth watching
  • Field observations from Arizona’s competitive races

What to Expect

From a recent issue:

“In AZ-06, Gold voters in Casa Grande precincts are showing elevated engagement
with water reliability coverage — a signal that economic messaging alone may
underperform in Pinal County’s western edge. Campaigns prioritizing this universe
should test utility-focused language alongside cost-of-living frames.”

This is the kind of signal we surface every month — specific, actionable, Arizona-focused.

Who This Is For

  • Campaign managers tracking persuadable voter dynamics
  • Political consultants advising Arizona races
  • PAC strategists allocating independent expenditure resources
  • Researchers and journalists covering Arizona politics

The voters who decide Arizona’s close races aren’t hiding.
They’re just not where most campaigns are looking.





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